High-powered business and government figures will discuss the importance of creativity at the inaugural National Conference on the Creative Economy, October 24-25, 2007, including executives from Fortune magazine, the Department of Homeland Security, Capital One, FEMA, the Coast Guard and Michigan's "CoolCities" initiative.
Featured speakers are writers Alvin Toffler, Richard Florida and Thomas Friedman.
They'll be answering the question: What does it mean to be creative and why is that attribute so important to businesses and communities alike? Specifically, they'll be talking about "attracting and retaining the creative class, creating a culture of creativity in the workplace to improve the bottom line, using diversity to promote creativity, harnessing the power of an aging workforce, boosting creativity in defense and homeland-security industries and improving communities and the economy through creative companies.