Walker International Communications in New York and Kape Communications in Melbourne invite you to take a Bite from the Big Apple! New York Arts & Cultural Management Study Tour, 12 to 16 October, 2009.
This will be the second year of the program. New York opens its doors again to Australia's arts managers, producers, cultural brokers, arts educators, community arts workers and curators.
Bite the Big Apple! New York Arts & Cultural Management Study Tour is a distinctive professional development program.
Participants engage in small group meetings and discussions with some of New Yorkl's most respected arts and cultural leaders.
Over five intensive days Australian arts professionals hear, see and talk about a range of programming approaches, complex curatorial issues, income generation at the epicentre of the global economic crisis, the development of diverse community partnerships and diverse audience development by some of New York's best in the arts community.
Professionals such as, Donna Walker-Kuhne, America's highest awarded multicultural arts marketer co-leads the tour, Will Maitland Weiss, Executive Director Arts and Business Council and Donna Williams, Audience Development Officer att eh Metropolitan Museum of Art among others, will open up and discuss their work with Australian arts professionals.
The tour includes visits to various New York arts and cultural organisations, like the Smithsonian National Museum of the American Indian, Alvin Ailey American Dance Theatre, Apollo Theatre of Harlem, Publi Theatre and Joe's Pub, the Caribbean Cultural Centre, Performance Space 122 and Brooklyn Museum.
This exclusive program is hosted by Donna Walker-Kuhne, America's chief expert in culturally diverse audience development and co-led by Fotis Kapetopoulos, Australia's pre-eminent expert in multicultural arts marketing and communications.
New York Arts & Cultural Management Study Tour allows professionals in the arts to develop links in small groups with some of America's most important arts leaders, while seeing some exciting theatre, visual arts and musical events.
The tour will include discussions with:
• Dr. Donna Walker–Kuhne, President of Walker International Communications and ex-Marketing Director for the Public Theatre will provide an insight into the culturally diverse presentation and communication strategies of the Public Theatre.
• Donna Williams, Audience Development Officer for the magnificent Metropolitan Museum of Art who will present on her initiatives, the Multicultural Audience Development Initiative and the Museum Mentoring Program, which have increased culturally diverse and youth audiences for the Met.
• Will Waitland from the American Arts and Business Council who will talk about how arts and tourism partnerships generated through the Cultural Tourism Initiative will play a critical role in the survival of the arts industry which has been significantly reliant in corporate sponsorship now fast drying out.
• Prof. Steve Chaikelson of Columbia University will discuss approaches in production management and fund raising for new productions.
• Eugene Carr, Director of Patron Technology will open up new trends and methods of interactive and digital marketing.
• Jeff Rosenstock, Director of Queens Theater in the Park in Queens, one of the world's most culturally diverse urban region talks about the success of programming theatre to Queens’ Asian, Greek, Latino and other communities.
• Schawannah Wright, Manager Community Involvement at the Brooklyn Museum will present on the hugely successful First Saturday Program, a culturally diverse audience development strategy, while also leading a tour of one of America's most impressive art museums.
• Ilene Rosen, Director of Marketing at the Public Theatre which founded Shakespeare in the Park and became the first key theatre to seek culturally diverse audiences.
Participants will meet some of the most distinguished professionals in audience development and programming and take part in site visits which include:
• Smithsonian National Museum of the American Indian at the George Gustav Heye Center Alexander Hamilton which was once the U.S. Custom House; the role of institution in cultural diversity and urban folk-life.
• Harlem Arts Alliance – the Role of the Harlem Arts Alliance as for Harlem‘s diversity and adding value to the area undergoing tremendous demographic changes as it gentrifies.
• Famous Apollo Theater and its role in launching careers of soul and R&B artists like James Brown, Aretha Franklin and Stevie Wonder.
• The Shubert Foundation is born out of one of the oldest theatre production houses in America which is also dedicated to sustaining and advancing the live performing arts in the United States, with a particular emphasis on theatre and a secondary focus on dance.
• Performance Space 122 an arts centre dedicated to finding, developing and preseting new artistic creations from a diversity of cultures and points of view and provides artists an environment that encourages exploration, innovation and risk-taking.
A maximum of 15 people will meet key people in New York and discuss arts management, arts presentation, income generation, community partnerships, arts marketing and audience development.
Bite the Big Apple! New York Arts & Cultural Management Study Tour looks at models, policies and strategies in one of the world's most important key arts centre, New York.