A seminar organised in Paris in partnership with the European Joint Research Centre, UNESCO, and OECD. This event will offer participants the possibility to understand the most recent advancements in the debate on culture as an indicator of well‐being and development. This will follow with a discussion on rethinking how to measure the spill‐over effects of cultural and creative industries and how to evaluate cultural approaches. Invited to attend this one-day seminar are researchers, academics, economists, cultural operators, artists, students, policy makers and the general public interested in this topic.