Workshop on marketing for cultural organisations: call for papers

15 September 2006, Switzerland

Call for papers Haute école de gestion Arc de Neuchâtel organises, in partnership with the chair ACME of Bordeaux Business School, The 1st Workshop Arts, Culture & Management in Europe. Cultural organisations in Europe are undergoing drastic changes. They face an increasingly fleeting and demanding public, which allocates its growing leisure time among an abundant offer. But these organisations are also undergoing more constraining rules of management and new performance criteria which accompany the amazing development of their supply. As a consequence, they adopt new marketing practices. These observations serve as a backdrop for the upcoming workshop. The organisers wish to make this event a privileged opportunity for professionals of cultural organisations and European academics to meet. Special attention will be devoted to innovative marketing strategies, sharing new experiences and establishing research networks. It is for these reasons that the organisers extend a special invitation to professionals as well as to emerging researchers to submit a proposal. In order to stimulate productive discussions, the number of papers and participants will be deliberately limited. Paper Selection Procedure Paper proposals will be evaluated in a double-blind procedure, based on a 2-3 page abstract, which must indicate the objectives of the paper, main theoretical, methodological, or operational contributions. Selection criteria are based primarily on the innovative or operational character of the issues rather than academic quality. Practitioners and researchers from countries having recently joined the European Union are especially encouraged to send a proposal. Proposals must be sent by electronic mail in Word format and include a title page indicating the names, affiliation, postal address and electronic address of the authors to: Ms. Fabienne Courvoisier at: fabienne.courvoisier@he-arc.ch. For more information, (in French), CLICK HERE.

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