NZ and Australia collaborate to sell arts of region

05 February 2002, New Zealand

Creative New Zealand is working collaboratively with its partner across the Tasman Sea, the Australia Council for the Arts, to market arts product from the Pacific region internationally, according to a news report in Creative's quarterly magazine, On Arts. 'From an international perspective it makes absolute sense for Australia, New Zealand and other Pacific countries to work together and promote the contemporary arts of the Pacific region,' says Ron Layne, Manager of Strategic Development and Marketing in the Australia Council’s Audience and Market Development Division, in the article. As an example, he continues, three New Zealand companies – along with the Singapore Dance Theatre – have been invited to present excerpts of their work at the fifth Australian Performing Arts Market (APAM) in Adelaide in February. Layne affirms that the long-term benefit of giving APAM a regional focus will flow to all involved, through the drawing of a larger, broader audience. 'We value our ongoing partnership with Creative New Zealand,' says Layne in the report, 'We can learn a lot from each other by working collaboratively, sharing information and resources, and developing similar strategies to develop markets.' Indeed, the On Arts article affirms the vital role of partnerships – between nations as well as between government departments within those nations – in the international marketing of any arts product. Further information regarding Creative New Zealand is available online at: Previous articles on APAM are, as follows: 2002 APAM opening soon and APAM Draws Delegates