When we think of terms like “economy” and “GDP,” images of infrastructure, trade, and capital markets typically come to mind. But there’s an often-overlooked growth engine with massive potential: the creative economy.

This industry is where creativity meets commerce. In the Middle East, where many nations hold culture and innovation in high esteem, it presents an opportunity for economic expansion.

https://economymiddleeast.com/news/how-creative-economy-drives-growth-middle-east/