Music and performances, fashion and crafts, cultural tourism and visuals arts – Armenia’s creative and cultural industries (CCIs) are rich in talent and innovation. Yet creative professionals lack business and financial education, as well as access to funding, with banks rarely offering loans. To address these systemic issues, the Armenian General Benevolent Union (AGBU), in partnership with the Creative Armenia Cultural Foundation, in 2022 launched the Katapult Creative Accelerator Programme, with the support of the EU. In just three years, it has empowered over 250 creative entrepreneurs to unlock the sector’s potential.
Theatre on the roof or alternative music festival? Catapulting Armenia’s creative and cultural industries
EU Neighbours East, 04 April 2025 , Armenia
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