Tourism continues to be the dominant force in the Maldivian economy, and this dominance presents a strategic opportunity: with millions of visitors arriving annually, the country already hosts a built-in demand for high-quality, meaningful, and culturally rich experiences. These visitors represent an untapped audience for creative goods and services, ranging from crafts, design, and performing arts to local storytelling and digital content. To fully capitalise on this potential, it is essential to build a creative economy that can serve this demand and generate new avenues for growth.

https://pec.ac.uk/blog_entries/cultural-industries-at-the-crossroads-of-tourism-and-development-in-the-maldives/