This plan does not promote AI for its own sake, nor does it seek to replace human creativity, craft and judgement that makes the UK’s creative industries world-leading. Its purpose is to help creative businesses, freelancers and institutions use AI responsibly where it strengthens their work, improves productivity, supports growth and creates new opportunities.

https://www.gov.uk/government/publications/ai-champions-ai-adoption-plans/ai-adoption-plan-creative-industries