This plan sets out an augmentation-first approach to AI adoption to ensure AI enhances human creativity and productivity, rather than displacing it. The creative industries are already ahead of the national average in adopting AI, with 51% of businesses using AI technologies, but adoption remains uneven, with smaller businesses often facing greater barriers than larger organisations.

https://www.gov.uk/government/publications/ai-champions-ai-adoption-plans/ai-adoption-plan-creative-industries