About a decade ago, a Vietnamese film surpassing the 100-billion-VND revenue mark was considered a rare phenomenon. Today, films earning several hundred billion VND have become increasingly common. This shift not only reflects significant improvements in production capabilities but also the growing maturity of the domestic market. More importantly, it highlights changing audience preferences, with increasing interest in locally produced films, particularly those exploring historical themes, traditional customs, and stories deeply rooted in Vietnamese cultural identity.

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