This research develops a framework that breaks soft power into a two-stage process. First, sector activities generate subjective psychological responses in international audiences. While the literature describes these in various ways - attraction, credibility, shared identity, trust - we have grouped these into three categories: Affinity (emotional connections), Legitimacy (recognition of competence and authority), and Moral Trust (belief in integrity and values).

https://www.gov.uk/government/publications/dcms-sectors-soft-power-evidence-review-and-theory-of-change/dcms-sectors-soft-power-evidence-review-and-theory-of-change