8th International Colloquium on Arts, Heritage, Non Profit and Social Marketing

Friday 11th September 2009, 9.15am – 4.30pm
Bradford University School of Management, United Kingdom

Theme: New Frontiers in Arts, Heritage, Non Profit and Social Marketing

Seminar Overview
The 8th International Colloquium on Arts, Heritage, Non Profit and Social Marketing provides an opportunity for academics and practitioners to attend a series of presentations that draw on the very latest theoretical and empirical research in arts, heritage, non profit and social marketing. Building on this, and also reflecting the change in location of the Colloquium from London to Bradford, the theme of the 8th International Colloquium is New Frontiers. Arts, Heritage, Non Profit and Social Marketing are all going through a period of growth and change, as new perspectives are emerging and the role of these fields within general marketing research and practice is gaining increasing attention. The Colloquium will provide an opportunity to discuss, engage with and reflect upon research at the forefront of arts, heritage, non profit and social marketing research.

Plenary Speaker
Professor Douglas Brownlie (Professor of Marketing, University of Stirling) has published widely on topics such as consumer culture theory, critical marketing and marketing management. In his plenary, Prof Brownlie will discuss his recent research on communities of practice and consumption, and the implications of this research for arts, heritage, non profit and social marketing.

Venue
The Colloquium will be held at Heaton Mount, Bradford University School of Management. For information and directions to the venue, please see:
http://www.brad.ac.uk/acad/management/external/page.php?section=homenew&page=findus

Onsite accommodation is available at Heaton Mount. Rooms are £59.90 per night. Please see the following website for more details. If you would like to book accommodation, please contact Heaton Mount directly.
http://www.brad.ac.uk/acad/management/external/page.php?section=heatonmount&page=hmaccommodation

Registration
There is a registration fee of £90 for presenters and attendees. Lunch and refreshments will be provided during the day and are included in the registration fee. Payment should be made at the time of registration. To register, please complete the registration form and return by email or post to Dr Gretchen Larsen (details given on form) by Friday 4th September 2009.

For further information, please contact Dr Gretchen Larsen: gretchen.larsen@kcl.ac.uk