This one day workshop will explore what gift shops are doing at heritage attractions. Why are there gift shops? What do visitors do in them? What do they buy? And what do gift shops to do for heritage sites?

During the course of the day, we will explore ‘what works’ at gift shops, what visitors expect and desire, how gift shop management can adapt their product range to meet visitor demands, and how gift shops can best complement the specific heritage offer. The workshop will shed new light on the role of gift shops, their management, how they contribute to visitor experiences of heritage and how they are linked into wider employment, economic and production networks.

Confirmed speakers are:

·       Jane Temperley, Head of Buying, Merchandising and Retail Development, The National Trust;
·       Alan Caldwell, Head of Trading, Chatsworth;
·       Shirley Jackson, Retail Director, English Heritage;
·       John Prescott, Senior Consultant, Retail Matters;
·       Neil Cooke, Retail space design consultant, HOK;
·       Dr Simone Abram, Reader, Centre for Tourism and Cultural Change;
·       Sarah Longair, Education Officer, The British Museum.

This workshop will be of interest to:

·       Professionals working in heritage management;
·       Destination managers at local and regional level;
·       Tourism development organisations and consultants;
·       Owners and managers of heritage sites;
·       Heritage tourism organisations.

Conference Registration and Fee
The conference is open to everyone interested in the outlined themes. The delegate fee for the full day is £75. You can register for this event via the Online Store. 

Conference Venue
The conference will be held in the Old School Board on Calverley Street in the centre of Leeds. The venue is opposite the Leeds Town Hall and behind the Leeds City Art Gallery. The closest car park is 2 minutes by foot in front at the Rose Bowl on Woodhouse Lane. The venue is also less than 10 minutes walk from Leeds Railway Station.

A map of the venue can be downloaded online at www.tourism-culture.com/location.html

Programme outline
The registration will start at 9:30am and the workshop will be finished by 5pm. The complete programme will be available soon on the website.

For further information, updates and the link to the online registration please go to http://www.tourism-culture.com/workshop_series.html?PAGE=2