The AMA conference has a reputation for being provocative and thoughtful in its content and accessible in its delivery. Changing Worlds identifies key changes in our environment and explores emerging opportunities. All of us working in the arts want to understand and take advantage of the political, economic, societal and technological changes in order to achieve out objectives more effectively. Implicit in the title, Changing Worlds, is the idea that arts organisations also strive to make a difference - to change worlds. The conference is a platform for creative thinking, fresh ideas and new ways of working. Each seminar is graded 'conceptual', 'strategic' or 'practical', so whether you are an experienced chief executive or in the first year of your job, you can enjoy a conference programme that is intellectually invigorating, relevant to your job, and great fun. A conference report will be available for delegates to download for free from this website - a benefit to you and colleagues long after the conference has ended. Further information and an online booking for are available at:a-m-a.co.uk/changingworlds/bookform.htm