Arts Council England is holding a major regional conference to help arts organisations make diversity happen. The Cultural Diversity and Audience Development Conference will be held on Tuesday 8th February 2005, at the Maritime Museum, Albert Docks, Liverpool. The conference programme will address how arts organisations aspire for greater diversity in their current audiences, users, staff and stakeholders; and how they can harness current information about existing audiences – and source new information on new audiences to enable this to happen? Aimed at Chief Executives, Programmers and Senior Marketers, this one-day event seeks to bring together arts professionals across all artforms, to discuss and debate issues of ethnicity, identity and diversity within organisations and amongst audiences. The conference programme is designed to help attendees engage strategically with the diversity agenda - providing information about changing markets, identities and expectations; the implications for product development and market segmentation; and best practice in implementing diversity policy - using keynote addresses, think-tanks, master-classes and case-studies from diversity specialists across the arts, academic and commercial-sectors. The conference has been developed in partnership by Arts Council England, North West, Arts About Manchester and TEAM. To register for more information, email: intray@aam.org.uk, or telephone Diane on 0161 238 4500.