The symposium will present research studies and best practice examples of cases that confirm the significant role the virtual presence of cultural institutions and organizations plays and the impact it has on cultural tourism. It will gather cultural practitioners and experts from South-East Europe, offering a unique opportunity to gain insight into concrete data about the impact of cultural institutions' / organizations' web sites on the cultural tourism market, and to exchange experiences and enhance working practices. Preliminary research into sales reports of cultural institutions shows that Internet sales have been growing rapidly, even taking over 'traditional' (box-office) sales, but also that they have a growing and strong impact on attracting the cultural tourism market. The objectives of the symposium are to gain insight into the current situation in the SEE region, and to prepare the ground for joint research in the region, based on a common methodology.