Over 60% of ticket buying audiences were first-time bookers, and the city’s venues experienced a 30% increase in ticket sales.
https://www.artsprofessional.co.uk/news/95-hull-residents-attended-city-culture-activity
95% of Hull residents attended a City of Culture activity
ArtsProfessional,
16 March 2018, England
Over 60% of ticket buying audiences were first-time bookers, and the city’s venues experienced a 30% increase in ticket sales.
https://www.artsprofessional.co.uk/news/95-hull-residents-attended-city-culture-activity