The Gambia leads the way towards new cultural policy monitoring

06 August 2019, The Gambia

How do we measure creativity? Monitoring and data collection is an essential task for governments that wish to encourage the growth of their creative economy. Only when we understand the current state of the cultural and creative industries, can we fill gaps and remove obstacles that the creative force faces through effective policymaking. The Gambia, a West African nation, became the first country to use UNESCO’s newly updated report mechanism to capture the voices of creative workers.