Last week, the Ministry of Culture presented the study "Providing digital culture in Estonia and the participation of Estonian residents in digital culture". The results of the study suggest that there is a high demand for digital solutions for culture, but supply has not yet caught up with it.

"At the moment, we have received a good overview of the needs of the Estonian audience and the digital readiness of traditional arts. This illustrates the directions of what should be the support structure, where to move nationally or with the support of European funds, and what is the role of global platforms," said Karlo Funk, audiovisual and digital culture adviser at the Ministry of Culture.

"Our survey looked at the participation of Estonian residents in digital culture and their attitudes, showing that 75% of residents would like to be more involved in digital cultural events in the future. The data suggest that if a person participates in one digital cultural event, they are more likely to participate in other digital events, which should encourage artists and cultural institutions to create more digital works and also mediate non-digital creations. In addition, the study suggests that for cultural institutions, the development of digital solutions is important for growing the audience and communicating with the audience. The main challenges in promoting digital culture are the lack of financial resources and skills, but the interest of institutions in creating content and developing technological solutions is high," said Age Toomla, analyst at Haap Consulting, summarising the study.

The authors of the study were Maarja Roon, Age Toomla, Linda Tarto, Karl Haljasmets, Laura Kalda, Ly Lõhmus and Jüri Lillemets from Haap Consulting. The full text of the study can be read on the website of the Ministry of Culture.

https://www.kul.ee/uudised/digikultuuri-uuring-eestlased-tahavad-rohkem-digikultuurist-osa-saada