Communicating the Museum conference to be held on 1-2 July in Vienna will be hosted in the most prestigious venues of the Imperial capital: the Kunshistoriches Museum.

This year, we celebrate the 10th anniversary of the conference and we will review the fundamentals of communication. We have invited the leading experts to discuss about audiences in arts organisations and we will approach keys issues in marketing and development.

   What attracts audiences, what do they like, what do they want?
   Segmentation, niche audiences, non visitors, the old and the new : who are they?
   How to reach audiences : what communication do they use?
   How do we retain them? What works? What are the efficient tools?
   What is the future of the relationships with our audiences?
   How can we work together with our audiences to produce content?
   How is the role of marketing and communication changing?

Registration reduced by 20% and early Bird rate
To help the vast majority of arts professionals to attend the conference this year, Agenda has decided to reduce the registration fees by 20% by changing the format. There will be less Champagne, less merchandising and more work and network!

Take advantage of this 20% cheaper rate this year and register now to save 100 Euros (“early bird” rate of 850 euros instead of 950 euros until 30 April) and book your flight and hotel at the best rate.