Coordinator, Public Relations and Marketing
AFI Silver Theatre & Cultural Center,
15 October 2002, USA
Principal Responsibilities: With the oversight of AFI Communications and Marketing officers, this position will be responsible for:
Public relations and marketing plans, implementation and evaluation for AFI Silver Theatre and Cultural Centre,
securing direct communication support and media placement for roll-out of AFI Silver Theatre and Cultural Centre programs and ongoing activities,
direct management of high volume of proactive and reactive press strategies and placements related to on-going activities and events.
monitoring consistent use of AFI Silver profile, oversight and management of marketing efforts for ticket and subscription sales, facilities rentals, and other earned income activities.
Principal Duties:
Devise, place and execute all public relations functions related to the AFI Silver Theatre and Cultural Centre, with an emphasis on building a strong audience, membership/moviegoer program, and providing support for a strong facilities rental program,
devise and execute all direct press for AFI Silver Theatre and Cultural Centre, to include planning and timed execution of a multi-layered strategy to focus on various components of AFI Silver Theatre and Cultural Centre. Those components include; opening and other events; ongoing and future programming; education and other outreach programs; public-private partnerships and community redevelopment; landmark and historic preservation efforts; etc.
in conjunction with AFI Creative Services, coordinate and implement consistent use of AFI Silver image,
in conjunction with AFI Creative Services, coordinate and execute AFI Silver related positioning materials, including web, print, event and other promotion, with overlap to marketing functions, including advertising and facilities rentals.