Americans for the Arts has announced a major new initiative to involve people in advocacy for the arts. The leading not-for-profit arts organisation has created the Arts Action Fund – a citizen advocacy arm of Americans for the Arts designed to increase public awareness and active support of arts funding and public policy issues at all levels of government. Arts Action enables Americans for the Arts (otherwise restricted from heavily political lobbying) to legally expand its advocacy efforts and reach out beyond stakeholders directly to average Americans. It is strongly motivated by a desire to reverse declining levels of arts funding across the United States. In its early phase, the Fund will have four major areas of activity: