http://www.aandb.org.uk/Asp/uploadedFiles/File/REI_CowanPt1.pdf
An evidence based case for arts sponsorship
Arts & Business,
01 March 2005, United Kingdom
The purpose of this document is to outline the benefits available to arts sponsors, based on evidence gathered through the analysis of real-life case studies.
It particularly focuses on the opportunity arts sponsorship gives businesses to reach and influence senior clients and other key decision-makers.