Festivals and Tourism: Marketing, Management and Evaluation, edited by Phillip Long and Mike Robinson, provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists. It examines issues relating to the planning and development of festivals, building, researching and reaching tourist audiences, the strategic and operational management of festivals and events, and their evaluation in terms of economic, social, cultural and regenerative impacts as part of the tourism sector. For further information, CLICK HERE

www.bepl.com