Contents of the paper include: Analytical approach; Understanding creativity and design; The linkages between design, innovation and R&D. Creativity and Design in the UK; Creativity and design at the firm level; Contribution of creativity and design to the economyCreativity, Design and Firm Performance; The impact of design on productivity and performance; Creativity and firm performance; Creativity, design and economic growth. Fostering Creativity; Creativity internal to the firm; The interface with the environment; Environmental drivers of creativity. The Role of Government; Market failures and creativity and design; The broader framework conditions.

http://www.dti.gov.uk/files/file13654.pdf