Motivations Matter: Findings and Practical Implications of a National Survey of Cultural Participation In building arts participation, one size does not fit all, concludes this groundbreaking national survey from the Urban Institute. It offers new insights about the widely differing motivations and expectations people have when they attend various kinds of artistic events. By providing separate audience data for different disciplines, this report gives practitioners and researchers a more precise way to understand and address the challenge of increasing participation. Download the pdf HERE.