This study of West Midlands theatre builds on the work of the Economic Impact Study of UK Theatre (Arts Council, 2004), which was the first national study of the contribution that theatre makes to the local and national economy. It established that the economic impact of UK theatre was £2.6bn: £1.5bn coming from London theatre and £1.1bn from regional theatre. The impact of regional theatre had previously been undervalued and this new study – of the economic impact of West Midlands theatre – further highlights the fact that regional theatre is economically as well as artistically vibrant. Download the publication HERE.