Scores of artisans took advantage of a two-day workshop on the professional packaging of craft and souvenir items, sponsored by the Authentically Bahamian Department of the Ministry of Tourism.
Headed by Ms Rowena Rolle, the Authentically Bahamian Department was started 13 years ago to assist Bahamian artisans in marketing their products. “As we are dealing with a global market,” said Ms Rolle, “we want our small business persons, whom we support, to be equipped with the skill to professionally package and present their items. “Soon www.eshopbahamas.com will be launched to showcase authentically Bahamian products. We want our artisans to be ready.”
Deputy Director General of Tourism, David Johnson, underscored the importance for souvenir items to be authentically Bahamian. “Something authentic invokes trust,” he said. “It promotes faithfulness. And something authentic is recognizable. “I urge you not to be ‘like someone else.’ Be exceptional. Create your own brand identification. Let your product and its packaging be incomparable and speak volumes to your clients.”

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