Head of National Marketing Campaign

Arts Council England,
06 August 2008, England

Managing the strategic development and implementation of the Arts Council’s national engagement campaign, an ambitious new initiative to achieve an increase in arts participation and engagement in England.

Role
 
• To project manage the strategic development and implementation of the Arts Council’s national engagement campaign: an ambitious new initiative to achieve an increase in arts participation and engagement in England
• To initiate and develop strategic partnerships to deliver the campaign, including with broadcast, media, commercial and government bodies, as well as across the arts sector. 
• To work with artists and arts organisations to deliver high profile and high quality arts activity to put at the heart of the campaign, including arts events, artists and ambassadors. 
• To commission and work with external agencies to deliver a range of services including: high profile brand properties, through the line creative campaign, events, advertising and media plans, audience research, and an interactive multi-media website.
• To lead on internal partnership management with the Arts Council England regional offices, building advocacy and strategic partnerships, and identifying and working with partners to deliver large-scale regional public engagement initiatives to fit the overall campaign. 
• To negotiate and manage business deals with partners, including costs, revenue, payments in kind, and rights.   
• To project manage the campaign, ensuring nationwide co-ordination of timing under the campaign brand property, and that work is completed within budget.
• To identify, track, manage and resolve any project issues and to identify and mitigate project risk.
• To implement effective concept testing, monitoring and evaluation measures.
• To take a hands-on and self-sufficient approach to all aspects of the project management. 
• To line manage the Project Coordinator.

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