Advertising campaign for cultural content

Ministerio de Cultura,
28 August 2009, Spain

The Council of Ministers at its meeting today has approved a campaign for cultural content promotion by the Ministry of Culture.

The publicity campaign has, among others, the following objectives:
- to inform citizens of the social and cultural benefits involved in cultural activities;
- to report on the impact of the activity of cultural industries in the spread of Spanish culture as well as the external image of the country, and ultimately;
- to contribute to the dissemination of cultural creation and development of artistic careers.

The campaign will run between the months of November and early January 2010 and has a budget of 1,500,000 euros.
Translated from original Spanish press release.

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