The newly minted BASA Sponsorship Toolkit for the Arts – is additionally set to play an important role in the sustainability of arts organisations. With a strong focus on providing a way for the management team of an arts organisation to review, refresh and enhance their sponsorship practice, the toolkit is likely to become an indispensable part of the way arts organisations work. The BASA Sponsorship Toolkit for the Arts is a complement to the BASA Arts Sponsorship Management Toolkit for business that was launched last year.

The BASA Sponsorship Toolkit for the Arts has been created for both arts organisations with existing sponsorship relations and those looking for new and additional partners.

For arts organisations with existing sponsorship relationships, the toolkit provides an opportunity to assess the depth and breadth of their practices, as well as develop the ability to nurture a more sustainable arts partnership approach.

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