The NAS scheme encourages arts organisations to seek out new commercial sponsorship by adding the incentive of government support for each pound added to the cultural economy. However, Arts and Business Scotland, which began life as a regional arm of the Association for Business Sponsorship of the Arts (Absa) and has been an independent body north of the Border since 2011, has a much broader remit than simply encouraging industry to provide money for the arts.
New strategy widens the scope of arts funding
Herald Scotland,
25 June 2014, Scotland
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