The Cultural Ministry will hand out 100,000 free books on April 23 next year to mark World Book Day. The day which is Shakespeare's birthday is observed globally, and Denmark too will take part with its own campaign, 'Denmark Reads Day', in which 20,000 free copies of five different books will be distributed all over the country.
http://cphpost.dk/news/ministry-of-culture-to-distribute-100-000-free-books-next-april.11585.html