In 2010, shortly after a lazy documentary, “Welcome to Lagos” aired on the BBC – where a British filmmaker “discovered” a community of people living in a refuse dump – drew the ire of Nigerians, BBC Africa asked people to describe Nigeria in one word using the hashtag #onewordnigeria.
https://guardian.ng/politics/afrobeats-diplomacy-using-music-as-a-potent-diplomatic-tool/