To the great Anglo-American poet TS Eliot, “April is the cruelest month, breeding/Lilacs out of the dead land, mixing/Memory and desire…” But to the Philippines, April is National Literature Month and there are nationwide celebrations in honor of the written (and spoken) word.
http://lifestyle.inquirer.net/289354/pabasa-lenten-reading-kicks-off-nccas-literary-festival/