Report lays out a path for theaters’ sustainability in post-pandemic world

UCLA Newsroom,
01 April 2024, USA

During the COVID-19 pandemic, U.S. theater operators began presenting performances online instead of in person, seeking new ways to engage audiences and pursuing more reliable funding from government agencies and other groups. 

Now, the question is: Could those practices point the way toward a more sustainable future for theaters in a post-pandemic world?