Scottish Audience Intentions

Creative Scotland ,
26 November 2020, Scotland

As part of ongoing partnership working Creative Scotland asked The Audience Agency to design, analyse and report on a survey intended to inform on audience behaviours during, and beyond, the Covid-19 pandemic. This was intended to assess the status around the interruptions to programme, the implications around that, and the propensity for audiences to return/begin attending again, various artforms and venues across Scotland. The results are intended to create a picture, and ‘take the temperature’, of regular attendees across via a selected group of organisations, producing companies and venues.