Being smart about marketing your work is a key message to artists and arts organisations in a new guide published this month by Creative New Zealand, entitled Smart arts/Toi huatau. Aimed at artists, entry-level publicists and producers as well as small to middle scale companies, Smart arts/Toi huatau covers a wide range of artforms and includes information about marketing specifically to Maori, Pacific Islands and other cultural groups in New Zealand. Smart arts/Toi huatau is available online HERE.