Five NZ regions to develop cultural tourism

IFACCA/Artshub,
04 August 2003, New Zealand

Five regions in New Zealand will receive support and funding to develop cultural tourism in their area as part of a Creative New Zealand initiative. Wellington, Nelson, Northland, Hawke's Bay and Taranaki were chosen from 22 regions to receive help with developing a cultural tourism plan, NZ$100,000 to implement the plan, and promotional support from Tourism New Zealand providing trade and media marketing opportunities. 'Cultural tourism is viewed as a strong driver of tourism, both domestic and international,' said Tourism Minister Mark Burton. 'Building a strong cultural tourism market, which includes such areas as Maori cultural experiences, performing and visual arts, museums, festivals, and historical sites, is the next phase in implementing the New Zealand Tourism Strategy 2010.' For further information on Creative New Zealand, CLICK HERE.