Audience Research Made Easy — a guide for small to medium performing arts organisations written by Sharron Dickman, is based on the valuable input of Woolcott Research and Judith James BLURB: Any organisation can carry out audience research, and this practical guide demonstrates how. From informal observation to focus groups and questionnaires, it explores ways to manage this essential activity. Learn how to plan an audience research campaign from inception through to implementation. For further information, and to download a copy of the guide as a pdf document, CLICK HERE