New face of Pro Helvetia

IFACCA/Artshub,
26 April 2006, Switzerland

Pro Helvetia has created a new logo as part of its changes for 2006. The logo has changed from the name, circle and squares, to a cross through the 'o' in the name. The Swiss cross features in the name, which was released on the 25th April 2006, as part of the organisation's new corporate design. The features include the designation of 'Arts Council of Switzerland', an explanatory text summarising Pro Helvetia's mandate, and a prescribed font and range of colours. The Pro Helvetia logo has been changed for the third time in its history, with the previous one being 12 years old. The change shows Pro Helvetia's desire to increase its visibility, as well as be used more easily with electronic media. The new logo was chosen from a national competition. The new logo can be found HERE. For more information, CLICK HERE.