The Ministry for Culture and Heritage’s survey of cultural sponsorship in late 2007 elicited responses from 60 businesses and 38 cultural organisations. Information was sought from businesses and cultural organisations about the types of activities they sponsor or are sponsored for, the level of sponsorship, their attitudes towards sponsorship, and future intentions.

The 2007 Sponsorship Survey results offer a snapshot of sponsorship trends in the cultural sector in New Zealand. This is not a scientific survey; the businesses are chosen because they are known to be involved in sponsorship activities and there are only a relatively small number of cultural organisations operating at a level where corporate sponsorship is a viable proposition. The same organisations or types of organisations have been surveyed for a number of years, with this approach offering a degree of continuity in results which may therefore genuinely reflect changes in the broader cultural sponsorship environment.

http://www.mch.govt.nz/publications/sponsorship-2008/index.html