The National Arts Council has teamed up with a private corporation to launch an innovative scheme that makes it possible for more people to enjoy the arts at affordable prices.
Keppel Corporation and the National Arts Council (NAC) are jointly launching Singapore’s first sustained subsidised ticket purchasing scheme to benefit and cultivate audiences for the arts.
With the $250,000 cash contribution from Keppel, the year-long scheme allows patrons to purchase tickets of pre-selected performances at half price.
Mr Teo Soon Hoe, Senior Executive Director and Group Finance Director of Keppel Corporation, said, 'A long-term supporter of the arts, Keppel is delighted to work with NAC on this innovative scheme to make the arts more accessible to students, heartlanders, senior citizens and their families over a year.'
Mr Lee Suan Hiang, Chief Executive Officer of the NAC, said: 'We are very happy to have Keppel onboard as a partner as the company is an example of a good corporate citizen and strong supporter of the arts. This innovative scheme makes it possible for more people to enjoy the arts at affordable prices, which is in line with NAC's mission to nurture the arts and make it an integral part of the lives of the people in Singapore. In addition, arts groups will also be able to sell more tickets and reach out to a wider audience.'