Does the idea of web marketing, social media and web analytics intrigue you?
Do you want to speak to Generation V [Virtual]?
Does your arts organisation have a Facebook page or are you on Twitter or MySpace? And are unsure that you are using social networking to its maximum benefit?
If you answered yes to any of these questions then the smART talk 02 Crack Web Marketing forum is for you. Creative New Zealand and The Big Idea | Te Aria Nui are running the second in a series of three online forums aimed at arts and creative sector professionals in any creative field. smART talk 02 Crack Web Marketing is hosted by The Big Idea and aimed at those who want to grow audiences using web marketing. It runs from 11 November until 3 December.
US President Barack Obama used the Internet to organise his supporters, advertise to voters, raise funds and communicate with constituents in a way that would in the past have required an army of volunteers and paid organisers on the ground. This was done by using interactive Web 2.0 tools and in doing so Obama’s campaign-use of the internet changed the business of politics forever.
The result? Many commentators said that were it not for the internet, Barack Obama would not be president. So what can the internet do for your arts organisation? smART talk 02 specialist guest Vicki Allpress Hill, the Manager of Online & CRM for The Edge, aims to answer as many of your questions and challenges and you can learn about what works and what doesn’t, explore your next moves and share your success stories.
Vicki Allpress Hill is thrilled to be working with Creative New Zealand and The Big Idea on the ‘Crack Web Marketing’ smART talk forum. “My passion for the best-practice use of online tools and strategies in the arts is well-known and well-documented, and I am looking forward to this opportunity to share some of the knowledge and learning I have built up over my many years of involvement and experience in this area.”
This forum is designed to offer practical help and advice on some of the key areas of web marketing such as; web analytics, email marketing, social media, Search Engine Optimisation and Marketing (SEO and SEM) and online marketing.
You can join the forum by posing questions and involving yourself in the conversation and you can sign up for a daily and/or weekly summary digest.
To find out more go to smART talk 02 | Crack Web Marketing with Vicki Allpress-Hill commences on 11 November. Vicki has been a regular contributor at Creative New Zealand’s 21st Century Arts Conferences. Vicki is Manager – Online & CRM for The Edge in Auckland and has also worked and consulted with some of the most successful arts organisations in New Zealand, Australia, the UK and US. Vicki has authored books, papers and blogs on the subjects of audience development and online marketing.