The SPC's Human Development Programme (HDP), under the mandate of its Adviser, Culture, is commissioning a Marketing Strategy for the Cultural Industries in the Pacific in recognition of the contribution of the cultural industries to Pacific economies and societies, and their potential for further export to the European Union and other regions.

The study is made possible through European Commission funding and is an activity under the "Structuring the Cultural Sector in the Pacific for Improved Human Development" project, which contains four components. The study is the third phase of the Component 2 of the Project which focuses on 'Marketing Culture'.

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