Cultural Tourism is an ace up the industry's sleeve: AFTA Chief

Travel Weekly,
08 October 2020, Australia

And it may surprise many of you, despite being hidden in plain sight. It’s something that many other countries have long exploited – which is that culture drives tourism and investment.

https://www.travelweekly.com.au/article/cultural-tourism-is-an-ace-up-the-industrys-sleeve-afta-chief/