South Korea: Digital universe rises to cultural mainstream amid ongoing pandemic

Ministry of Culture, Sports & Tourism, South Korea,
10 January 2022, Korea, Rep

The metaverse, regarded as a technology whose emergence was seen as timely in the pandemic era, has cemented its position as a key avenue to pushing cultural experiences to another level.

While prepandemic cultural contents were based on face-to-face experience, the virtual world-centered metaverse emerged as a notable alternative, offering a similar experience as face-to-face encounters as the coronavirus and a multitude of its variants have changed the way people interact.

Under the theme of “K-treasure city,” famous landmarks and tourist attractions, such as Gwangan Grand Bridge and Gamcheon Culture Village in Busan, UNESCO World Heritage Dosan Seowon -- a Korean Neo-Confucian academy -- in Andong, the famous coffee street at Anmok Beach in Gangneung and more, were made available for Zepeto users to explore digitally.