Coup for Sydney as leading culture festival South by Southwest heads Down Under

Sydney Morning Herald,
30 June 2022, Australia

Sydney’s live events calendar will receive a major boost next year with the addition of a new global music, talks and film festival to help drive the state’s culture-led, post-lockdown comeback.

In a coup for Destination NSW, the lead government agency responsible for tourism and major events, South by Southwest (SXSW) will be brought from Austin, Texas, to Sydney in October 2023.