The National Arts Council (NAC) and SMRT Trains Ltd. signed a three-year Memorandum of Understanding (MoU) today, to enliven spaces of commute through music, poetry, and busking, to widen avenues of exposure to Singapore’s art in public spaces. This landmark collaboration is anchored by the launch of a year-long I Play SG Music campaign led by Hear65, a national music movement by NAC and produced by music media company Bandwagon. Hear65’s ‘I Play SG Music’ campaign brings homegrown music closer to over 3 million commuters across 125 MRT, LRT stations and bus interchanges operated by SMRT for the first time, enhancing the daily experience of commuters as they make their way to spaces where they live, work and play.
NAC and SMRT kickstart strategic partnership with a nationwide roll-out of Hear65’s ‘I Play SG Music’ campaign to bring local music to over 3 million commuters daily
National Arts Council of Singapore,
30 August 2023, Singapore
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