A new programme to strengthen community rural tourism in Yucatan, Mexico

14 September 2023, Mexico

The Secretary of Tourism Development of Yucatán (SEFOTUR), UNESCO in Mexico, Airbnb, and the Union of Community Tourism Cooperatives Co'ox Mayab have launched the ""Capacity Enhancement for Community Tourism in Yucatán"" programme to promote a fairer distribution of tourism benefits through a community rural strategy. This scheme aims to strengthen the capacities of local communities in heritage management, sustainability, and the development of authentic tourist tours and activities.